Time & Location:
7 Sep 2022 - 10:00am - 5:00pm
Hong Kong Convention and Exhibition Centre


About the Event:

Customer experience has been around brands and consumers alike for many years. But this new era has reengineered and given it new meaning, making the engagement with customers more deeply than ever before. 

 

How could marketers re-craft customer experiences in the hybrid business model to deliver seamless, immersive experiences from online to offline to customers? What multi-media strategies should be adopted to optimize the interactivity between brands and consumers? How could brands best position themselves for success to provide engaging experiences (even remotely) that get the heart of consumers? 

 

Situated at the forefront of innovative retail solutions, the Retail Asia Conference & Expo (RACE) on 4-6 May 2022 is a must-attend event that brings together the brightest minds in the retail industry to explore revolutionary ideas and cutting-edge technologies to ride the new wave of consumerism in Asia. 

 

On 7 Sep 2022 Retail Digital Marketing Conference within RACE will gather over 100+ Chief Marketing Officers, VP Marketing, GM/Head of Marketing, and Head/Director of Digital/Data/Branding/ Experience/Social Media/Loyalty/Analytics, and other key business decision-makers to navigate the new future of retail digital marketing.

 

Key ideas to cover:

• Designing a strategy to define the path to personalization and scale it up sustainably 

 • Articulating world-class customer experience on the D2C platform

 • Omnichannel experience: Designing new and exciting instore and online experiences

 • Broadening the digital market to senior consumers who finally uptake new technology

 • The shifting trend of live streaming and influencer marketing: learning and perspectives

 • Brand consciousness as the center-stage in customer engagement