Eric Lam, Head of Marketing, Pret A Manger Hong Kong


Eric Lam has 15 years of experiences in marketing...

Cecilia Chan, Carousell Hong Kong.png

Cecilia Chan, Head of Marketing, Hong Kong, Carousell Group


As the marketing lead, Cecilia is responsible for the ....

Retail Digital Marketing Conference 2022 | 07 Sept, 10:00 am – 5:00 pm Hong Kong Convention and Exhibition Centre

Conference Agenda

  • 30 minutes

    Welcoming Networking

  • 20 minutes

    Chairperson Welcoming Keynote

  • 40 minutes

    Intertwining Between Bricks with Clicks-Integrating the Best of Online and Offline Store for a Seamless Customer Journey

  • 20 minutes

    Unlocking the Full Potential of the Social eCommerce Business

  • 20 minutes

    Building a Human-centric Business by Nurturing the Brand Community - A Case Study From Pret A Manger

  • 1 hour 20 minutes


  • 30 minutes

    Rethinking Segmentation: The Blurring Boundaries in the Hybrid Purchasing Behaviour

  • 40 minutes

    Optimising Customer Lifetime Value with Innovative Payment Experience

  • 20 minutes

    Broadening the Digital Market to Non-Digital Tribes for New Growth

  • 50 minutes

    Decoding the Secrets to an Effective Mobile-first Marketing Strategy for Customers of Different Segments?

  • 30 minutes

    Blending NFTs into your Next Retail Strategy

  • 10 minutes

    Chairperson Closing Remark

Buildings from Below

Speaking & Sponsorship Opportunities

For speaking and sponsorship, please contact info@hkadt.com

Sponsorship Benefits


Branding Visibility

Gain brand visibility among leading companies and strengthen your brand as a pioneer in the industry.

Networking Event


Strengthen your network connections, broaden your access to new opportunities with your best prospects in a positive, collaborative environment where they are open to fresh, new ideas.

Globalization concept

Generate Leads

Meet and interact with key decision makers and industrial strategists from influential organizations whilst generating leads and potential partners during the event.